How to Sell and Promote Private Label Gummies Products

Building your own private label product is a lot of work and the best way to successfully building your own branded product is to work with an experienced manufacturer.

The beauty of private label products is that you can sell products bearing your own branded label and packaging, which is still manufactured by a third-party.

Private labeling could be an excellent opportunity for starting your own business and generate a profitable revenue stream.

What Are Private Labels?

A private-label product is made by a third-party company (manufacturer) but sold under a specific retailer's brand.

Building your own private label products allows you to fully customize your product according to your own specifications such as formula, packaging & label, color, shape.

The exclusivity of products is guaranteed and other retailers will not be able to sell exactly similar items.

For example, producing your own private label gummy supplement is a customized production especially for your needs

Formula

You can choose any formulation available such as: Multivitamins, Weight Loss, Sleep Aid, Energy Boost, or create your own recipe.

Shape

Choose your own Gummy shape, or even create a new shape.

Flavor

Choose between Artificial Flavors or Natural Flavors, Sugar or Sugar-Free. Endless possibilities of flavors such as Apple, Orange, Grapes, Green Tea, Blueberries, Raspberries, Green Coffee, and more.

Packaging

Choose any type of package to pack your gummies, from Bottles to glass jars and plastic bags with customized colors, size, and design.

The Advantages of Private-Labeling

High margins

Brands with private labeling products usually have a higher profit margin than resale products. It is because the cost of producing your own products is lower than buying premade products.

Build your own brand

With your own products, you can build your brand and design your products according to your brand concept. When investing money in advertising, you advertise your own products, not others.

Customer Loyalty

If the customer loves your private-label products, they will continue to purchase from the only place they can find it, which is your own store.

Reduced Competition

Unlike white-label, private-label products are fully customizable. You can create your own unique product, improve existing products, and win the competition.

How to Effectively Sell & Promote your private label products

1. Choose Ecommerce Platform For Your Online Store

Picking the right eCommerce platform is just as important as the product you sell.
Making the right choice will save you time in the long run.

There are a variety of options available, check them all and choose the one that works for you.
Test out your ecommerce website builder before launching your business site.
The best way to do this is with a free trial which is offered by most of the providers.

Here are few great e-Commerce platforms

- Shopify
- BigCommerce
- Magento
- Woocommerce
- Volution
- Wix

2. Get A Domain Name For Your Store

A domain name is the URL address that identifies your store's name.
A good domain name is key to launching a successful online store. It builds trust with customers and helps establish your brand.

You can buy a domain name directly from the eCommerce platforms, or you can use a domain name registrar such as Godaddy.com and Domain.com

3. Pick Your Ecommerce Template

Each platform offers many design options to select from. Choose the templates that fit your brand style.
You can customize each template, including: text size, color scheme, images, features, links, and pages.

4. Add Your Products

Use a much description as possible, a new customer wants to fully understand what he is paying for.
Professional products photos and video are important, Images are a great way of showing off your products.

5. Publish Your Online Store

You did a great job and you are ready to sell your products. Check again your store and if you are satisfied, Set your store online and available to the public.

6. Find Freelance Graphic Designer

You will probably need one to assist you with creating content for promoting your brand.
There are many websites that can help you to find a freelance graphic designer

Here are a few of them

- Upwork
- People Per Hour
- OnSite
- Elance
- Working Not Working
- iFreelance

7. Share With People You Know

Use your own social media to promote your new brand to people you know, they can also help you to share it with their friends.

8. Create Social Media For Your Brand

No business exists without social media. Create accounts for your business and share products, photos and other content with your audience. Building your business audience is a great way to promote more new products in the future.

9. Run Facebook ads

Facebook advertising is a window to a large base of people who will be interested in your new product or service. Use your designer to create eye-catching and informative ads.

10. Search engine optimization (SEO)

The goal of SEO optimization is to improve your site's rankings in search results. High rankings websites attract more traffic to your business that may convert into customers.

Remember, Products don't sell themselves, Fortunately, there are many ways to promote your private label products. Keep improving your store and content, engage with your customer and provide the best customer service possible.